Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post Power up your B2B remarketing campaigns with 4 killer tricks appeared first on Search…
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Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land.
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Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals. The post Create A Killer PPC Strategy With This 3-Step Process appeared first on Search Engine Land.
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In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads. The post Get Killer Ad Copy Today! Buy Now! appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing