Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages.
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Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google says you can download the data from the interface or the API before they turn it off completely.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How do you stop the unstoppable killer Terminators if you’re not Sarah Connor? Google does it with a simple text file. People have noted today that Google has a special “robot.txt” file that pokes fun at stopping the Terminators. Robots.txt files are actually used to stop robots…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Kill them with kindness.
source
Kill them with kindness.
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SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. 
That said, Google’s Hummingbird algorithm, along with all of the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Kill them with kindness.
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