After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names. The post Google says keywords in the TLD part of your URL are ignored for ranking purposes appeared first on Search Engine Land.
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Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…
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Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, Link Building & Negative Keywords appeared first on Search Engine Land.
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Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms. The post How To Marry Keywords & Compelling Content: In-Depth & Step By Step appeared first on Search Engine…
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Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…
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Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns. Today, Bing Ads announced bulk editing features and the ability to review accounts with as many as 1 million…
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Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing