Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword. The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.
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Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Search Engine Land.
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Version 2 of the keyword planning tool is now available in all Bing Ads accounts. The post Bing Ads Updates Keyword Planner With Impression Share Comparisons And More appeared first on Search Engine Land.
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Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data. The post Psst! These Keyword Opportunities Are Sitting Right Under Your Nose appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Wanted: Session Ideas For SMX WestOct 6, 2015 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place in…
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Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. The post How I Saved $ 1M Using Negative Keyword Lists appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count appeared first on Search Engine Land.
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Update does not affect ad auction or ad serving processes. The post Google Updates AdWords Keyword Quality Score Reporting appeared first on Search Engine Land.
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Columnist Nate Dame asserts that the old way of doing keyword research isn’t going to cut it anymore. Check out his fresh, new tactics for generating keyword ideas. The post Why You Should Never “Do Keyword Research” Again appeared first on Search Engine Land.
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Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords’ Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level…
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