Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.
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Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
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Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.
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Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. The post Intent-based keyword research: Let Google be your guide appeared first on Search…
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In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land.
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Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Land.
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The latest version features streamlined workflows and reflects the design updates in the new AdWords experience. The post AdWords Keyword Planner update appears to be rolling out in the new interface appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google AdWords keyword planner, Yelp ads & audits appeared first on Search Engine Land.
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While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $ 209M trademark suit against Google appeared first on Search Engine Land.
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Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue. The post What people get wrong about keyword cannibalization appeared first on Search Engine Land.
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