Is Google all in on intent research versus keyword research for SEOs? Maybe not…
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Get a better view into product negative keyword conflicts in your Shopping campaigns.
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A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
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These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.
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Optimize shopping campaigns with n-grams.
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Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
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Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
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The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing