Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working

You know that a certain keyword is performing really well for you, but you’re only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword. The post Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working…

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SearchCap: Google UX Not On Desktop, Link Building & Keyword Research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google UX Not On Desktop, Link Building & Keyword Research appeared first on Search Engine Land.

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Effective Keyword Targeting: The Key To Growing Traffic & Revenue

Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines. The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.

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SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and…

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Google Keyword Planner Now Shows Conversion Estimates

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords. Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated…

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Facebook Tests Searching By Keyword In Mobile Apps

Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users….

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New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists

Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting options. Negative Keyword Library The negative…

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Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing Ads has added estimated bid suggestions for…

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Google Adds New Features To The Keyword Planner Tool

Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you should be able to play with yourself today. The images and descriptions are from Kim Clinkunbroomer’s blog. (1) Nice graphical visualizations and…

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SearchCap: Google Keyword Planner Enhanced, Yandex Earnings & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36% Yandex 2014 first-quarter earnings release shows the Russian search engine’s…

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