Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The platform is making more data available that you can use to make informed decisions about your search campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s time to rethink the role of the PPC keyword based on changes in user search behavior.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing