Your mobile Google home page now shows Google Discover by default.
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Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions.
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As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. The post Just released: 2017 Local Search Ranking Factors survey results appeared first on Search Engine Land.
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You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or…
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Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.
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Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes. The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.
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As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…
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Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.
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We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing