Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. The post Prepping SEO for 2017: it’s all about…
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Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. The post Why it’s time to re-evaluate your AdWords account structure appeared first on Search Engine Land.
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After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version. The post It’s here: Bing Ads Editor for Mac launches in beta appeared first on Search Engine Land.
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Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts. The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land.
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Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. The post Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency appeared first on Search Engine Land.
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Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following…
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Webmaster Trends Analyst Gary Illyes said the most searched term on Google is “Google” itself during SMX West session. The post What’s The Most Searched Thing On Google? Turns Out It’s “Google” appeared first on Search Engine Land.
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After buying Travelocity last month, Expedia grabs Orbitz in competitive bidding. The post Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $ 1.6 Billion appeared first on Search Engine Land.
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Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile. The post Stop Procrastinating: It’s Time To Address Mobile SEO appeared first on Search Engine Land.
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Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but…
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