Tag Archives: it’s

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Whether Google manipulated AMP or not, it’s a great time to reassess using it

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If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

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Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

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Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.

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Automation isn’t about what machines can do for you, it’s about what you can do together

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Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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