Google Search Console users experience crawl stats report data issue

Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug.

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Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing