Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.

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Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician

Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox. The post Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician appeared first on Search Engine Land.

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Yahoo introduces ‘Answers Now’ app but will users respond?

The company hopes to address historical quality problems with a matching algorithm. The post Yahoo introduces ‘Answers Now’ app but will users respond? appeared first on Search Engine Land.

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Google Introduces Candidate Cards In Search For Presidential Election Season

Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is…

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YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…

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