Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
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In February, Yelp searches for Asian-owned businesses were up 130% YoY.
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Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Well-intentioned initiative might be problematic in some cases.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
These new links are part of the company’s larger effort to make healthcare information more accessible through Google Search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing