Looking for your next great content idea? Columnist Purna Virji suggests that the story you’re looking for could be right under your nose. The post 3 Ways To Turn Your Data Into Stories To Earn Authoritative Links appeared first on Search Engine Land.
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At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach. The post SPONSOR MESSAGE: How to Turn One Piece of Content…
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At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach. The post SPONSOR MESSAGE: How to Turn One Piece of Content…
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Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land.
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Company hopes that 4G LTE will attract and retain OnStar subscribers. The post GM Turning Its Cars Into Rolling (Local) Search Engines appeared first on Search Engine Land.
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This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a…
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The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […] The…
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Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners…
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If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its…
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In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently….
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