Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible. The post Are You Digging Deeply Enough Into Geographic Optimizations? appeared first on Search Engine Land.
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Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. The post Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop appeared first on Search Engine Land.
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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Choose whichever witch you want to be, and fly through the Halloween night on your broom collecting candy while avoiding bats and ghosts. The post Halloween Doodle Turns Google Logo Into “Global Candy Cup” Video Game appeared first on Search Engine Land.
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Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast. The post Transform Your Searches into Sales — No Tricks, Just Treats appeared first on Search Engine Land.
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The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.
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Mobile searches and beacon technology: Hype or the real deal? The post Transforming Mobile Searches Into Sales — October 27 Webcast appeared first on Search Engine Land.
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In an effort to provide a good user experience for mobile searchers, Google has been rewarding “mobile-friendly” sites with increased visibility in search results. However, as columnist Bryson Meunier points out, some sites appear to be engaging in deception… The post How To Trick Google Into…
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After experimenting with tweets on Google’s desktop results, Google has made this feature live for all English searchers globally. The post Google Officially Expands Twitter Into Desktop Search Results appeared first on Search Engine Land.
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Twitter integration into Google’s desktop results has been spotted in the wild. Until now, only mobile results had this. The post Is Google Experimenting With Bringing Twitter Into Desktop Search Results? appeared first on Search Engine Land.
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