Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.
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The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land.
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As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. The post Google injects more context into micro-moments appeared first on Search…
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The company says that AMP pages will not receive a rankings boost. The post AMP breaks out of news into the main Google search results appeared first on Search Engine Land.
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After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. The post Google’s ban on payday & high-interest loan ads going into effect now appeared first on Search Engine Land.
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Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.
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Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to…
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The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report. The post Apple gets into the SEM business with paid-search for app developers appeared first on Search Engine Land.
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We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied, but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those…
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Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress. The post NFL-YouTube deal will bring highlight videos & related news directly into Google search results appeared first on Search Engine Land.
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