State of the Google Shopping auction heading into the 2018 holiday season

The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?

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7 ways to turn a webinar into a stream of link-attracting content

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. The post 7 ways to turn a webinar into a stream of link-attracting content appeared first on Search Engine Land.

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Google working to integrate AMP benefits into future open web standards

Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. The post Google working to integrate AMP benefits into future open web standards appeared first on Search Engine Land.

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Google adds a donate button directly into search for US-based nonprofits

Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join. The post Google adds a donate button directly into search for US-based nonprofits appeared first on Search Engine Land.

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IAC buying Angie’s List, will combine with HomeAdvisor into new public company

The two companies will create a home services lead-gen powerhouse. The post IAC buying Angie’s List, will combine with HomeAdvisor into new public company appeared first on Search Engine Land.

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Now you can log into multiple Google Merchant Center accounts with the same email

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land.

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How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…

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