SearchCap: Google interstitial penalty, AdWords pathways & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google interstitial penalty, AdWords pathways & more appeared first on Search Engine Land.

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Surviving Google’s New Policy Against Interstitial Ads

Contributor Lei Sun takes a look at how some of the best companies comply with Google’s new rule against app install interstitials — and still drive users to download apps. The post Surviving Google’s New Policy Against Interstitial Ads appeared first on Search Engine Land.

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SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play. The post Google Goes After The App Interstitial: Protecting…

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