How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Write for the user, don’t get bogged down in keywords – it is all about searcher intent.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
‘The idea that what’s happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can’t believe that’s what’s happening,’ said Dr. Pete Meyers on Live with Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Is Google all in on intent research versus keyword research for SEOs? Maybe not…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In today’s Soapbox, there’s a need to be focused on what people are looking for and why we’re creating that content.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing