The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
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From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes.
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The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
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Customer journeys are getting more complex and less linear, which means it’s more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
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Calls are an important source of first-party data, often neglected by marketers.
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James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
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The virtual agent builds upon existing technology and represents a new direction in local monetization for Google.
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Marketers have really only scratched the surface of what call analytics can do.
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Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens.
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The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it.
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