New MarTech Today guide: Integration Platform as a Service (iPaaS)

Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Enterprise SEO and cross-channel performance: Activation and integration

A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. The post Enterprise SEO and cross-channel performance: Activation and integration appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Voice search, Google Search Console change & GoDaddy integration

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice search, Google Search Console change & GoDaddy integration appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing