SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on…

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DeepCrawl web crawler is now integrated with content intelligence platform Conductor

The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit. The post DeepCrawl web crawler is now integrated with content intelligence platform Conductor appeared first on Search Engine Land.

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Google Now Cards Integrated With Third-Party Developer Apps

Third-party developers can now integrated their apps into Google Now Cards. The post Google Now Cards Integrated With Third-Party Developer Apps appeared first on Search Engine Land.

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Is Your 2015 Integrated Digital Marketing Plan Complete?

The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise…

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Google Places Listings Get Integrated Into Android’s Phone App — And They’re Terrible

A big change in Android 4.4 is that those using Google’s new mobile operating system, nicknamed “KitKat,” can search for businesses right from within the Phone app. How’s it work? For me, it’s awful. Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For…

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