Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

Posted on December 26, 2014 by gftshappy

As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry…

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