Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details.
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Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
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Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
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Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam and link schemes. Will this lead to Google penalizing themselves again? The post Google Changes Car Insurance Links After SEOs Complain appeared first on Search…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Zomato Buys Urbanspoon For $ 50 – $ 60 Million To Enter US Local Search Market International restaurant search provider Zomato has acquired Urbanspoon from…
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As Google prepares to get into the car insurance business, those search results will get a shake up seen in other verticals The post Google Results For “Car Insurance” Could Look Different Very Soon appeared first on Search Engine Land.
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The path to purchase differs from product to product, but there’s much all local businesses can learn from the “last mile” of the insurance-buying process. The post 5 Local Marketing Lessons I Learned From The Insurance Industry appeared first on Search Engine Land.
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Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…
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