James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
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Live Webinar: Tuesday, May 7, at 1:00 PM ET (10:00 AM PT)
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Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
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Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager.
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Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL).
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Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
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Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.
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The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google promised to reduce the latency of the Google My Business Insights reports and tools.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing