Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.
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A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google Shopping.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain. The post Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first on Search Engine Land.
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One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples. The post Supporting New Marketing Initiatives With Link Building appeared first on Search Engine Land.
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The company’s foray into native advertising will harness intent signals from Bing Ads. The post Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing appeared first on Search Engine Land.
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