CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
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The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land.
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Is ranking in the number one position a guaranteed way to earn the lion’s share of clicks from search? Columnist Nathan Safran’s research suggests rich snippets may factor in, too. The post Study: Rich Media In Search Drives Increased Click-Through appeared first on Search Engine Land.
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When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing