Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads

The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.

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Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]

Since robots.txt files impact crawling, it’s important for site owners to understand how it’s treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).

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Bing rejected 130M ads in 2016, including 17M tech support scam ads

Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. The post Bing rejected 130M ads in 2016, including 17M tech support scam ads appeared first on Search Engine Land.

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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land.

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