Tag Archives: Important

Selecting better KPIs for your business: What to consider and how to bolster your most important metric

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It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.

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Proactively building negative keyword lists in Google Ads is now more important than ever

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Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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This decade’s most important marketing question: What data rights do advertisers possess?

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Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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