Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.
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It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.
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Survey also finds that SEOs think government investigations are least likely to impact the industry.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google clarifies that if you have a fast site, making it faster ‘won’t change things’ with your rankings specific to the upcoming Speed Update.
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Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn’t as simple as it sounds. Here is his method for removing this manual action from your account. The post How To Recover From A Manual Action: “Unnatural Links To…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing