Maybe it is best to avoid link building and build a site that naturally gains links?
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Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.
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Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land.
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Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.
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Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land.
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Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments. The post 3 PPC Trends And Tactics You Can’t Ignore In 2016 appeared first on Search Engine Land.
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No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either. The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land.
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