The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The update also enables advertisers to download specific parts of their campaigns to work on offline.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Hotels should be aware of the new search filters and features from Google Travel.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Increased competition between hotels and vacation rentals should increase visibility for rental providers — and boost Google Hotel Ads revenue.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google is now giving hotels a way to communicate even more about their properties to customers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The business model for Google Assistant may be transactions over advertising.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing