Google’s “Store Visits” metric is handy for calculating offline conversions attributed to paid clicks, but it doesn’t tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions. The post…
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We have been covering the Google Happy Holidays logos from Christmas eve to Christmas day and now, the day after Christmas – also Kwanzaa. Today, Google went with a wintery, snow cabin look, for there holiday logo. Here is the Google logo today: Yesterday, Christmas Day was this: On Christmas…
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Today’s Christmas Day Google logo looks similar to yesterday’s logo, with the same layout and border; but, includes artwork inspired by a more urban scene compared to yesterday’s horse-drawn sled. The logo includes an illustrated image of a city block complete with lighted…
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Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the product previews stay within the main screen for…
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With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing