Gift-giving shopping behavior from religious holidays to relationships and beyond

New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns.

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SearchCap: 2017 SEO, Google holidays & our top stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2017 SEO, Google holidays & our top stories appeared first on Search Engine Land.

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Last-minute SEO for the holidays

Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season. The post Last-minute SEO for the holidays appeared first on…

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It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

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Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage

Users can click on the small red gift icon in the bottom right corner of the Bing homepage image to add holiday effects. The post Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage appeared first on Search Engine Land.

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Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season

Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season. The post Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season appeared first on Search Engine…

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3 Experts Share Their Secrets For PPC Success During The Holidays

Columnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns. The post 3 Experts Share Their Secrets For PPC Success During The Holidays appeared first on Search Engine Land.

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