Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.
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Today’s Google logo has been switched out with a doodle depicting men and women at work. The post Labor Day Google doodle marks holiday honoring the American workforce appeared first on Search Engine Land.
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How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper appeared…
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Google has replaced its usual logo with an illustration of the American flag stars making a day of it – grilling, flying kites and eating ice cream. The post Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday appeared first on Search Engine Land.
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What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.
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Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me. The post Google My Business iOS app now lets business owners manage holiday & special hours appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Holiday Countdown Ad Results, Alice Paul Google Doodle & Powerball Searches appeared first on Search Engine Land.
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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Special logos for the holidays can also be printed and constructed into houses. The post ‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts appeared first on Search Engine Land.
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It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. The post Grabbing Those Last-Minute Holiday Sales appeared first on Search Engine Land.
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