Despite supply chain challenges, U.S. consumers spent more than $ 204 billion online this holiday season.
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Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.
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Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
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More digital retail conversions are happening on mobile in 2020.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
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Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.
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Retailers that win the delivery wars will win the holidays.
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Smartphones will drive the majority of online retail traffic and 42% of sales.
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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
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Pricing and promotions in Google Shopping could be more important than ever this year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing