Expert testing strategies for both low and high volume PPC accounts

Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

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Google loses ‘right to be forgotten’ case in UK High Court

Decision likely to spark other appeals to courts by those denied de-listing. The post Google loses ‘right to be forgotten’ case in UK High Court appeared first on Search Engine Land.

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Google wins ‘right to be forgotten’ case in Japanese high court

Court rules that search results are a form of speech entitled to protection. The post Google wins ‘right to be forgotten’ case in Japanese high court appeared first on Search Engine Land.

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3 signs your landing page copy is leaving your visitors high and dry

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry appeared first on Search Engine Land.

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Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

Bing ended 2013 with an all-time high market share of search activity inside the US, but it was Google with the biggest monthly gain in December according to the latest comScore qSearch data. Google’s share of search queries was up 0.6 percent in December to 67.3 percent. Using…

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SEO Talent In High Demand — How To Hire An SEO

Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so…

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