Here’s how Google’s own ads impact bids & pricing in AdWords auctions

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. The post Here’s how Google’s own ads impact bids & pricing in AdWords auctions appeared first on Search Engine Land.

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda….

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MarTech Europe preview: here’s what to expect in 6 weeks

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the…

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Here’s a script that copies AdWords extensions to all your campaigns

Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns. The post Here’s a script that copies AdWords extensions to all your campaigns appeared first on Search Engine Land.

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Here’s my exclusive look into SMX Advanced, only 1 week away

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to…

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Here’s an AdWords script to check for empty ad groups

See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs. The post Here’s an AdWords script to check for empty ad groups appeared first on Search Engine Land.

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Want To Speak At SMX East? Here’s How

The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on September 27 – September 29, 2016 at The Javits Convention Center in New York city. To increase the odds of being selected, be sure to…

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Dear Google: Here’s a search marketers’ AdWords UI wishlist

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. The post Dear Google: Here’s a search marketers’ AdWords UI wishlist appeared first on Search Engine Land.

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Want To Speak At SMX Advanced? Here’s How

The agenda for our upcoming SMX Advanced show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on June 22-23, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about….

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Want To Speak At SMX London? Here’s How

The agenda for our upcoming SMX London show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 18-19, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about….

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