At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
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This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance.
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The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.
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Pages need to be optimized, linkable and have search opportunity to grow.
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The agenda for our upcoming SMX London 2019 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show.
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This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
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Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.
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Elevate your career with 30+ sessions, 50+ expert speakers, networking, clinics, meetups and more!
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Companies of all sizes make similar mistakes and these common ones can be avoided when you’re paying attention to the details.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing