If Google says H1s don’t matter for rankings, why should you use them? Here’s why

Posted on October 8, 2019 by gftshappy

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.

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Competitor content analysis: Here’s what you can learn

Posted on September 30, 2019 by gftshappy

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.

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Are your Google text ads getting truncated? Here’s what to consider

Posted on August 16, 2019 by gftshappy

Cut off expanded text ad headlines and descriptions aren’t new, but you may have noticed it more lately.

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Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

Posted on August 15, 2019 by gftshappy

Nofollow links will be included in your Link Report.

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Here’s how a learning mindset can propel your marketing career

Posted on August 13, 2019 by gftshappy

Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory’s feed management and Amazon Advertising practice areas.

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Here’s how Google Ads’ new keyword selection preferences work

Posted on August 9, 2019 by gftshappy

A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.

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Claim your Knowledge Graph: Here’s how

Posted on July 30, 2019 by gftshappy

Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.

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Want to speak at SMX East? Here’s how

Posted on July 25, 2019 by gftshappy

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Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon

Posted on July 18, 2019 by gftshappy

SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.

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Here’s another sneak peek at the SMX East agenda

Posted on July 17, 2019 by gftshappy

The complete agenda will be live next week… but until then, here’s another look at some of the sessions, keynotes, clinics, and workshops in store for November 13-14 in NYC!

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