Google’s November 2021 core update hit fast and hard; here is what the data providers saw

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.

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Microsoft Advertising’s Health insurance ads are here in time for open enrollment

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.

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Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.

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