Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. The post How to help your sales team close more paid search…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook’s effort to improve the Events product. The post Facebook Launches Events Discovery To Help iOS Users Find Nearby Events appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Trond Lyngbø reminds us that search engine optimization (SEO) isn’t just for driving leads, sales and traffic to business websites — it can also be used to build your personal brand. The post Be Aware! SEO Might Help You Land Your Next Job (Or It May Hinder You) appeared first on Search…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit. The post Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s serving up 5 different Valentine’s Day doodles today, along with quick answer “love quotes” on its search results page. The post Love Quotes & Tech Themed Valentine’s Day Google Logos Help Searchers Get In The Mood appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Applications are now being accepted for a new, full-time position on our growing editorial team! The post Help Wanted: We’re Hiring An Associate Features Editor appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
I once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant to share for fear of giving their competition…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google’s infamous algorithm updates. The post Was Your Site Hit By Google’s Panda Or Penguin? This Flowchart May Help You Find Out. appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing