The global pandemic is also a lesson in good keyword research for publishers.
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The crisis may become a breakout moment for Nextdoor.
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The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google and Microsoft ad platforms.
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Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.
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T-Mobile’s Natalie Barreda shares insights on bringing PPC in-house — and advice for building strong agency relationships.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.
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When people search your brand name, you want them to see content that you have some control over.
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Google’s social media channels are reported to be helpful as well as connecting with local search pros.
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Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing