New technology from Apple & others help me plug in; Wednesday’s daily brief

Posted on September 15, 2021 by gftshappy

Plus more on Google search-related changes that you may have missed.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief

Posted on August 17, 2021 by gftshappy

And, Google’s tool to report indexing bugs is now available in the U.S.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

Posted on July 8, 2021 by gftshappy

“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s help guide on redirects and Google Search updated

Posted on July 2, 2021 by gftshappy

This document has been updated to show you how various forms of redirects impact your site’s performance in Google Search.

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The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief

Posted on June 17, 2021 by gftshappy

Plus, diners are returning to restaurants in record numbers and what that means for local businesses

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s new Small Business Advisors program aims to help SMBs grow

Posted on November 17, 2020 by gftshappy

Don’t think of it as an enhanced version of Google Support.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New GPT-3 solutions can help speed up PPC ad and landing page copy creation

Posted on November 2, 2020 by gftshappy

AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

Posted on October 30, 2020 by gftshappy

Restaurants and hotels have been hit especially hard during COVID-19.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Keywords in generic top-level domains won’t help you rank better

Posted on September 15, 2020 by gftshappy

Here’s how Google treats every type of TLD.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How content consolidation can help boost your rankings

Posted on September 11, 2020 by gftshappy

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.

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