Do you need a marketing automation platform? The post Marketer’s Guide: B2B Marketing Automation Platforms appeared first on Search Engine Land.
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Do you need an paid media campaign management platform? The post Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms appeared first on Search Engine Land.
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Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions. The post A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type appeared first on Search Engine Land.
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Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere — what it means, why it’s worth it…
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Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond and thrive in the new mobile marketing world. Read how in this white paper. The post SPONSOR MESSAGE: The…
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If you are considering licensing a call analytics platform, this report will help you decide whether or not you need to. It provides relevant statistics on market growth, developing market trends, recommended steps for making an informed purchase decision and profiles of leading call analytics…
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According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also…
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Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. The post The Ultimate Guide To Bing Webmaster Tools appeared first on Search Engine Land.
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Does your company need social media management software? The post Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 appeared first on Search Engine Land.
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Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend. The post SPONSOR MESSAGE: Guide to Call Tracking for Local Search appeared first on…
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