Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.
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Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic. The post Infographic: The…
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Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process. The post HTTP to HTTPS: An SEO’s guide to securing a website appeared first…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters guide, search console bug & movie times appeared first on Search Engine Land.
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The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your…
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Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data. The post A Layman’s Visual Guide To Google’s Knowledge Graph Search API appeared first on Search Engine Land.
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Do nofollow links make you cringe? You’re not alone. But columnist Pratik Dholakiya explains why they’re not so bad and how they can actually boost your site. The post The Blogger’s Guide To Nofollow Links appeared first on Search Engine Land.
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Wondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered. The post Definitive Guide To Duplicate Research For Local SEO appeared first on Search Engine Land.
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Santa Claus is coming to town! Here’s how to keep track of his approach via the web, smartphone, or even by making a voice call. The post Where’s Santa Claus? Your 2015 Guide To Google’s Santa Tracker & NORAD Tracks Santa appeared first on Search Engine Land.
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Locally targeted ad spending by US national brands will grow from $ 54.4 billion in 2014 to $ 68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local…
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