Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play. The post 6 ways to grow your podcast audience with SEO appeared first on Search Engine Land.
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What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more. The post Need To Grow Your PPC Account? Look To The Search Queries appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. The post How To Grow PPC Revenue Without Tanking ROI appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing