Tag Archives: Grow

How paid search marketers can address brand measurement challenges and grow in their careers

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Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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Data: Consumers grow more demanding, impatient as brands fall behind

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Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Data: Consumers grow more demanding, impatient as brands fall behind

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Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEM growth hack #4: Grow ROI with cross-channel optimization

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Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

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Grow Customer Lifetime Value with People-Based Search Marketing

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It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing