SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Book An Appointment Right From The Search Results With Google’s Latest Test

“Book an appointment” feature is now appearing in some knowledge panel results. The post Book An Appointment Right From The Search Results With Google’s Latest Test appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Shifts In Consumer Behavior Driving Google’s Maturation

Columnist Nathan Safran takes a look at where Google is heading — and what challenges it faces — in the age of mobile. The post The Shifts In Consumer Behavior Driving Google’s Maturation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s iOS App Now Provides Context-Aware Conversational Search

Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions without formulating entirely new queries. Here’s how Google explains the functionality in the app update description: Say “Ok Google” and…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

War And Peace: Bloomberg’s Massive History Of Google’s EU Antitrust Case

If you want a history of Google’s search battles with European antitrust regulators, a new article from Brad Stone (and colleagues) at Bloomberg will more than satisfy you. While there’s very little truly new information, the well-researched (and lengthy) piece is nearly comprehensive…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs

Hackers use PDF documents to inject links and keywords and — through cloaking techniques — scam searchers to go to other web sites. The post Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned?

In light of Google’s update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far. The post 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Kicks Emojis, Google Video Search Broken & Google’s Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Kicks Emojis, Google Video Search Broken & Google’s Update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords

Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords’ Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing